The wealthy and their gophers first WANT you to feel discomfort and then SELL you something that will help you avoid it. The shorter the effect that something has, the better. Like sugar, ketamine, cocaine, or pornography, these products have an effect that quickly subsides and you want these things again soon, that is the things that might make you feel good enough, loveable, thin, muscular, safe enough, or rich (loans) for a while. The church makes you feel guilty and then sells you forgiveness! A fake migrant crisis sells you a "protective" fascist. Clickbait.
In fact, the product or the clickbait isn’t even that important. What is important is that you want to escape your present situation by leaving your body and reaching into an imagined future. This is a numbing or distraction of sorts. It could be porn, a scandalous story, a long piece of news, a politician's election, or a ballgame to watch on TV.
And what about social media? Do you think posts, conspiracy theories, video shorts, or video games would attract you so much if you were having an interesting or fulfilling life? All these things, including scrolling for these things, take our attention away from the feeling that we are not okay. They give us a like, a heart, or a short fix and then we return to feeling bad again and go looking for the next fix.
Each time the uncomfortable feelings get worse, too. You begin to dislike yourself more and more. That's ADDICTION. The more you dislike yourself, the more you dislike or envy others, too, making you prone to gender discrimination, racial discrimination, educational level discrimination, gay and lesbian discrimination, and reverse discrimination. Obviously, this addiction is not helping you, but the oligarchs are using it to sell you stuff and control you.
They keep you online sucking as much from you as they can as you keep scrolling for your next fix, a little like or love.